A twelve-month program to open $775k of net-new Singapore pipeline for Vanta, with a decision gate at month six.
ANZ is built. Sydney office, local data centre, CPS 234 and Essential Eight shipped. Asia is the open part of your remit, and it is six markets, not one.
You built the entry strategies for Japan, Singapore, Korea, India and Hong Kong at New Relic. So you know the hard part is getting real in-market evidence before you commit a headcount.
An AE in Singapore is $200k a year plus a six-month ramp, spent before you know the pipeline is there. This is $6K a month, with named meetings from month one.
Your Singapore buyers
Projections
The fundamentals
The program at a glance
What you get
Target list. 1,881 named Singapore targets, split into the three groups that buy Vanta differently.
The access. Senior rooms co-hosted by Vanta and NO BS, plus 1-on-1s around Singapore's security calendar.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
The decision data. At month six, a written read on pricing, competitors, framework demand and market two.
Why it works
Finite pool. 1,881 people, not a million. Spearfishing, not volume.
The model. Give before you take. Access peers cannot get on their own.
Validated. Proven with CISOs, founders and CTOs across the region, see the proof.
Conversion. 70% of participants to 1-on-1s. 40% of those to CRM opportunities.
Technical buyers. 30 meetings in 3 months with AI founders and CTOs for ByteDance. 5 to POC.
Why it's low risk
Cost. $6K a month. No ramp, no visa, no severance.
Gate. Phase 1 is six months. Then you have pipeline worth continuing, or a cheap documented no.
Payback. Six customers on a three-year life is about $450k. Roughly 6.3× the $72k fee.
Transparent. Every name, stage and week visible. Nothing in a black box.
You have the product and the category. What Asia costs you is the evidence.
$300M ARR, 16,000 customers. The category argument is won. Asia is where you have brand and inbound, but no team on the ground and nobody convening the buyers.
Singapore is the wedge. Regional HQ density, real regulatory pressure (MAS TRM, CSA's Cyber Essentials and Cyber Trust marks, PDPA, the 2024 Cybersecurity Act amendments), and Asia's largest concentration of software companies that need SOC 2 before a US enterprise will sign.
So why is it hard?
Few buyers, all heavily pitched
1,881 people in Singapore worth talking to, across all three groups. Security leaders are the most marketed-to population in enterprise tech. Another sequence does not land on a CISO who gets forty a week.
The competition is already in the room
Sprinto and Scrut sell hard on price. The Big Four and the regional MSSPs own the compliance conversation by default. They have been in these audit meetings for years. Inbound does not out-position a relationship.
Hiring is an expensive test
A Singapore AE is $200k+ a year plus six to nine months of ramp, and you carry it either way. That is making the resourcing decision before you have the data it needs.
And one question nobody has answered for you
You localised for the UK with Cyber Essentials and for Australia with Essential Eight, CPS 234 and a Sydney data centre. That sequence worked.
Singapore has direct equivalents: MAS TRM for financial institutions, CSA's Cyber Trust and Cyber Essentials marks for everyone else. Vanta publishes support for neither.
Whether that is worth building is a roadmap call worth more than this program costs. Today it gets made on inference. Six months of live buyer conversations makes it evidence, and that read is a Phase 1 deliverable whether or not the pipeline convinces you to continue.
Give before you take.
Behind every senior security deal in this region is a peer-to-peer relationship. You cannot build one by making asks. You sold f.ounders at Web Summit, so none of this needs explaining: a curated room beats a thousand badge scans.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy, and Singapore's security community is small enough to name. A dozen of the right people beats a booth.
Reach out like a peer
A real message from a real person, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You have built credibility and goodwill before your ask. The follow-up is more organic because they already respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
The playbook is seat-agnostic. Convene the people you need into a room they want to be in, then convert. Here it is working across clients and geographies, including with founders and CTOs on a technical product, which is your second buyer group almost exactly.
Proof point
Future of creator marketing lunch in Singapore
Who for: Serious Fluence, a creator-marketing company. Co-hosted with their CEO, Prem. See the post on LinkedIn ↗
In the room: director and above, from named target companies.
Why it maps to Vanta: same motion, different seat. The 70% and 40% rates below are the ones we used in your projections.
More proof points
ByteDance: outbound to AI founders and CTOs
No event. A direct, peer-to-peer outbound motion for ByteDance's BytePlus AI product. 30 meetings in 3 months with founders, CEOs and CTOs at AI and technology companies. 5 progressed to POC.
This is your second buyer group, reached one at a time, on a product they evaluate on the merits.
Integrate: CEO dinner in Singapore
An evening for B2B leaders, co-hosted with the CEO of Integrate. The room is the relevant part: enterprise technology and security-adjacent seats, which is where your first buyer group sits. View the post on LinkedIn ↗
Gimmefy: Brand marketer lunch in Singapore
A lunch co-hosted by the CEO of Gimmefy, for leaders navigating the shift to AI. View the post on LinkedIn ↗
Your Singapore buyers: 1,881 named people, in three groups.
Vanta does not have one buyer here, it has three, and they need different rooms. We sized each separately rather than quoting one vanity number.
| Buyer groupSingapore, September 2026 | Why they buy | Count |
|---|---|---|
| 1. Security & GRC leadersCISO, Chief Information Security Officer, Head of Information Security, Head of Cyber Security, Head of Security, Head of GRC, Head of Technology Risk, Head of IT Risk, Data Protection Officer. Companies with 201+ employees. | Audit fatigue. Regulator pressure. Frameworks growing faster than headcount. | 955 |
| of which CXO and VP level | The rooms we convene first | 269 |
| 2. Founders & technical ownersCTO, Chief Technology Officer, VP of Engineering, Head of Engineering at software and internet companies with 11-500 employees. | A US or EU deal is blocked on SOC 2 or ISO 27001, and they need it in weeks. | 408 |
| 3. Partner ecosystemDirector and above at IT services and consulting firms citing ISO 27001, SOC 2, vCISO or managed security. Auditors, MSSPs, vCISO practices, advisory firms. | They already own the compliance relationship and want to deliver it profitably. | 518 |
| Total | 1,881 |
Methodology. LinkedIn Sales Navigator, 23 September 2026, person location Singapore. Groups 1 and 2 use the current-job-title filter, not keywords, so they count people who hold the seat rather than anyone whose profile mentions security. Group 1 filters to companies of 201+ employees, the size at which a dedicated security owner exists. Group 2 filters to Software Development plus Technology, Information and Internet at 11-500 employees. All three are exact Sales Navigator counts, not capped or rounded. Group 3 is the one indicative number: it adds a profile keyword group ("ISO 27001" OR "SOC 2" OR vCISO OR "virtual CISO" OR "managed security") which LinkedIn matches against the whole profile, so read 518 as a pool to work, not a precise count. Groups are counted independently and a few people could appear in more than one. De-duplicated named lists are built on kickoff.
Sequence. Group 1 first, at CXO and VP level. That is where the ACV is and where a convened room is hardest to replicate. Group 2 runs in parallel as an outbound track, because it converts fastest and gives live signal on pricing and competitors. Group 3 starts in month three, once we know which partners are worth recruiting instead of guessing.
Singapore first, for six months. Then you pick market two with data.
Phase 1 is Singapore only. No thin coverage across six markets. We prove the motion where the buyer density, the regulatory pressure and the regional HQs are, and we do it in the open.
The twelve months
Phase 1 (months 1-6): Singapore only. All three groups, senior first. Ends with a written market read and a recommendation for market two.
Phase 2 (months 7-12): Singapore deepened, plus one. Market two chosen on Phase 1 evidence, not a map. Malaysia, Indonesia, India, Vietnam, Thailand and the Philippines are all candidates and they are not equally good. The projections count Singapore only, so market two is upside.
Within each phase, the motion:
- Find the right people1,881 people, researched, de-duplicated, split into three tracks.
- Reach out like a peerReal messages from real people to the few who matter. Not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on what they are dealing with: AI governance and ISO 42001, the questionnaire tax, continuous control monitoring, what regulators will ask for next.
- Earn the 1-on-1Every room converts into named 1-on-1s. We sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM.
- Weekly updatesA standing check-in where we walk the numbers and agree the next moves.
Three plays, run together
1. The Singapore security calendar
Singapore hosts Asia's densest cyber calendar. GovWare, the anchor of Singapore International Cyber Week each October. Black Hat Asia. The FS-ISAC APAC Summit. CS4CA APAC. Plus Singapore FinTech Festival and Asia Tech x Singapore.
We do not buy booths. We use the fact that your buyers are all in town at once, and spearfish 6-8 senior 1-on-1s around each. Where it works, we put a Vanta leader on a stage. Cheapest credibility in this market.
2. Convened private rooms
Small co-hosted dinners and lunches. One for CISOs and heads of GRC, a separate table for founders and CTOs, because they do not want the same conversation.
Eight to ten people, invitation only, real agenda, no deck. Co-hosted by a Vanta leader flying in, or hosted locally by NO BS between your visits.
3. Coordinated outbound
Neither play above works without outbound underneath it. That does not mean carpet-bombing 1,881 people with InMail.
Peer-to-peer messages from real profiles, riding the visibility the events and rooms create. This is also the track that carries group 2, where the ByteDance motion applies almost unchanged.
What lands on your desk at month six
1. Pipeline. Named opportunities in your CRM with stage, value and next step. Plus the full meeting log.
2. The competitive read. Who you are losing to in Singapore and on what. Price, local presence, auditor relationships, or nothing at all.
3. The framework answer. Whether MAS TRM and the CSA marks come up often enough, from buyers big enough, to justify localising the way you did for the UK and Australia.
4. The partner read. Which of the 518 are worth a formal partnership, ranked, conversations already had.
5. Market two. A recommendation with the evidence behind it, not a heat map.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The $25,000 ACV is deliberately conservative against published Vanta benchmarks. Move the sliders to your own numbers.
Defaults, over 12 months in Singapore alone: 12 rooms × 8 senior leaders is 96 reached, 80% to a real 1-on-1 (77), 40% of those to an opportunity (31), 20% win rate (6). At $25,000 ACV that is $775k pipeline, $150k signed, about $450k over a three-year life. The 70% and 40% rates on the Proof tab are what we measured on the Serious Fluence campaign. $25,000 sits below the $30k-$70k range published for Vanta mid-market accounts this size, because Asia discounts. Market two adds nothing to these numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
An engineer by training who sells technical products to technical buyers: the BytePlus AI platform into founders and CTOs, and enterprise software into BFSI, where the security review is the deal. New Relic is on that client list, which is a small-world footnote given where you spent four years.
Rahul Gokhale, Director
Senior operating roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry. The Big Four years matter here: he has sat on the advisory side of exactly the audit and risk relationships Vanta has to displace or partner with. Connect on LinkedIn ↗
Prantik Mazumdar, Advisor
Co-founder of Happy Marketer, which he built and sold to Merkle (Dentsu International), then ran as Managing Director of Dentsu's CXM group in Singapore. President of TiE Singapore, the region's largest technology-entrepreneur network.
That is the inside line to your second buyer group: Singapore's founders and young software companies, reached at the stage where SOC 2 first blocks a deal, through a network they already trust.
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top of the enterprises you want, without putting a headcount and a lease behind a market you have not tested.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
Four questions.
- Is Singapore the right first Asian market, or does your data point elsewhere?
- What would have to be true at month six for you to fund market two?
- In the first six months, which matters more: pipeline you can count, or the read that tells you what to build and where to go next?
- What budget sits with you, and what needs to go up the chain?
Two ways to do it
The full program
$6K a month, twelve months. $72k.
Singapore for six months, then Singapore plus market two. The projections are built on this, and count Singapore only.
Phase 1 only
$6K a month, six months. $36k.
Singapore alone, real break at month six. Pipeline, competitive read, framework answer, market-two recommendation. Then you decide. This is the one we would pick.
Not included
Event fees, sponsorships and venue costs sit outside the monthly fee, agreed with you case by case. We will tell you when a room is not worth the money.